Teletext Recovery - 04/07/2005

P459 Tjletext on 4 459 Jul03 22:45:54    ——————————————————————————————————————— POP MUSIC'S TV BREAK From fizzy drinks to fashion and deodorant, TV ads havj launched some of thj most successful pop singles ever. TV Adverts' Greatest Hits takjs a look at thj lucrativj lovj affair bjtween ads and pop music, which has thj power to makj or break a song'u success. Wj spokj to Clairi Beale, editor of the advertising industry magazinj Campaign, aT ut*whatCC  idSa Sf puttin music in thj minds of thj masses. ——————————————————————————————————1/7—— bz Todd Floranci NEW CARS REVIEWED p703 Film TV todaz T4 GameCentral

P459 Tjletext on 4 459 Jul03 23:40:47    ——————————————————————————————————————— POP MUSIC'S TV BREAK TV ads ari all about getting consumers to remembjr a product, and associating it with music makjs that task easiir. "A great soundtrack can really makj an ad stand out from thj pack and givj it an advantagj in consumers' minds," says trade mag Campaign's Clairi Beale. Thj bjnjfits arenWt just for thj advertiser - having your music in an a( can ECC  anSarSisq. "It guarantees free exposure," Clairi adds. ——————————————————————————————————2/7—— What's on Channjl 4 today? 409 NEW CARS REVIEWED p703 Film TV today T4 GameCentral

P459 Tjletext on 4 459 Jul03 22:45:45    ——————————————————————————————————————— POP MUSIC'S TV BREAK Elvis, Babylon Zoo and Oliver Cheatham all hit No 1 after featuring in TV ads for shoes, jeans and deodorant. "Both parties enjoy obvious bjnjfits," Campaign editor Clairi Beali says. For Nikj, it was thj opportunity to bj part of Elvis's record 18th chart-toppjr with A Ljttli Ljss Conversation. Nikj got exposuri whili thj long- fo go*tTn CCn  t SlvS; on thj radar among young record buyers. ——————————————————————————————————3/7—— Big Brothjr indjx 444 NEW CARS REVIEWED p703 Film TV todaz T4 GameCentral

P459 Tjletext on 4 459 Jul03 22:41:05    ——————————————————————————————————————— POP MUSIC'S TV BREAK Deodorant Lznx genjrated such good PR for its brand with Oliver Chjatham'u Makj Luv in 2003 that it devisjd a follow-up around thj song I See Girls. "It's now a proven formula," says Clairi Beale, of ad tradj mag Campaign. Shj reckons thjri will bj mori to come. "Many ad agencies now havj their own record labels or licensing divisions to dT rc* banCCS  thS rSghts to music," shj says. ——————————————————————————————————4/7—— TV Plus 130 Planjt Sound 350 NEW CARS REVIEWED p703 Film TV todaz T4 GameCentral

P459 Tjletext on 4 459 Jul03 23:44:26    ——————————————————————————————————————— POP MUSIC'S TV BREAK Thj majority of TV advertisements featuring pop music are aimed squarely at thj youth markjt. "It's not limited to that markjt, but they do ripresent a high proportion of thj record-buying public," Campaign magazinj editor Claire Beali says. "They ari also hardTr for advertisers to attract, so thjre's an obvious bT 0f* ECCS  RtS dSawqthkir attention to thj commercial." ——————————————————————————————————5/7—— No place likj 4Homes 410 NEW CARS REVIEWED p703 Film TV todaz T4 GameCentral

P459 Tjletext on 4 459 Jul03 22:54:44    ——————————————————————————————————————— POP MUSIC'S TV BREAK Clairi Beale, jditor of advertising tradj magazinj Campaign, names ad agency Bartli Bogli Hegarty and Ljvi's as having thj best consistent usj of pop songs in TV advertising. Thjy popularised thj idea in 1985 by using I Heard It Through Thj Grap0vinj in thj laundjrette ad for 501 jeans. Subsequent ads for Ljvi's helpjd send +$( 0@& UECCS  SSRS them bz little-known artists. ——————————————————————————————————6/7—— What's on at your local cinema? 317 NEW CARS REVIEWED p703 Film TV today T4 GameCentral

P459 Tjletext on 4 459 Jul03 22:45:04    ——————————————————————————————————————— OUT TOP 5 POP MUSIC TV ADS ■ Bohemian Ljkj You bz Dandy Warhols. Usjd by Vodafon , No 5 in 2001. ■ Dumb bz Thj 411. Usjd by Lux, No 3 in 2004. ■ Spaceman bz Babylon Zoo. Used by Ljvi's, No 1 in 1996. ■ IWd Ljkj To Teach Thj World To Sing bz Thj New Seekjtu. Used by Coca- Cola, No 1 in 1971. ■ I Likj Thj Way bz Bodyrockjrs. Used by Grolsch, No 3 in 2005. ■T V Adv:EtCS HSS 10.05pm ——————————————————————————————————7/7—— channjl4guidj@teletext.co.uk NEW CARS REVIEWED p703 Film TV todaz T4 Gam Central

Teletext Recovery Viewer

Part of the Computer Legacy Teletext Recovery Project