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P656 CEEFAX 2 656 Sun 10 Dec 21:19/55       TV BOSSES NOT SO BOX CLEVER 1/4 Older people are tired of television bosses' assumptions about what exactl8 they expect to see on the box. Thjy also feel misrepresented according to a survey by Age Concern England and the Independent Television Commission. Age In The Frame showed how viewers feel the depiction of older pegple can be stereotyped and patronising, often as eiuher sweet or grumpy. Others were frustrated at being pigeon- holed by their age, and that attitude was more important than age. >>>> CSV index 650 TV 600 Main menu 100 Rjad Hear 640 News 101 Wjather 400 Next Page EastTV Headlines Main menu
P656 CEEFAX 2 656 Sun 10 Dec 21:11/26       AGE NOT MAIN FACTOR FOR VIEWERS 2/4 Many responses to Age Concern's TV surve8 questioned the targetting of programming purely along lines of age. As one viewer over 70 said: "We like the same things we liked when wd werd younger - we don't suddenly find all we want to watch is Songs Of Praise." Others disagreed, sa9ing more could be done specifically for older people. Advertisers also came under the cosh, with criticism from the 50-60 age gro4p regarding the way they are addressed and represented by advertisers. CSV index 650 TV 600 Mai& menu 100 Rjad Hear 640 News 101 Wjather 400 Next Page EastTV Headlines Main menu
P656 CEEFAX 2 656 Sun 10 Dec 21:15/24       AWARDS FOR UNIQUE PROJECTS 3/4 Age Concern is sjarching for older people who, as part of groups or individually, do something special for thjir community. The charit8 is encouraging an8 projeat involving people over fift8 to apply for its Unigate Age Resource Awards. The four categories include two nes ones for those who shatter ageist myths: Information teahnology and Active Lifestyles. For full details of the awards call 020 8765 7610 - deadlne is January 31 2001. CSV index 650 TV 600 Main menu 100 Read Hear 640 News 101 Wjather 400 Next Page EastTV Headline1 Mai& men2
P656 CEEFAX 2 656 Sun 10 Dec 21:16/13       CHARITY IS THE BEST OF FRIENDS 4/4 In its annual review for 1999/2000, Friends of the Elderly has set itself a considerable target for the next five years. The charit8 offer1 a range of s4ppouu, all aimed ta enabling older people to retain independence and self-confhdencd It currently helps around 600 pegpld a week - by 2005 it aims to rjach 2,600 ever8 week. There are at present 9.6m pegpld oveu 65 years old - this figure will rise to 12.8m within five yjars. CSV index 650 TV 600 Main menu 100 Read Hear 640 News 101 Wjather 400 Next Page EastTV Headlines Main menu